Customer Relationship Management CRM Applications and Technology

2.1.5 Customer Relationship Management CRM Applications and Technology According to Barton (2002) there is a dynamic shift in today’s Customer Relationship Management CRM marketplace. He categorizes Customer Relationship Management CRM life cycles into two where he said a close butting head has been taking place. The two life cycles are Client/ Server technology and Web-based,… Read More »

CRM systems : Leading Indicator Measurements frameworks

CRM systems : Leading Indicator Measurements frameworks By April 22, 2015 Leading Indicator Measurements A leading indicating measurement is a predictor of future financial performance. Many companies look to CRM systems to provide the right leading indicator outputs so that the business can adapt to changing conditions sooner. While most of the measurement frameworks discussed… Read More »

Customer relationship management CRM : Implementing

By April 27, 2015 Retail financial services in all markets, including emerging markets, are undergoing major transformation, driven by change, deregulation and customer sophistication. Customer service and specifically relationship management, in particular, are crucial to attaining a sustainable competitive advantage in the marketplace. The implementation of a one-to-one programme within an emerging economy is the… Read More »

Small business CRM system

Small business CRM system Last July, I was at a sales training course in London when the course instructor asked me what CRM system Venture Harbour uses. Embarrassingly, I answered “we don’t have a CRM”. Update: Since writing this post, I’ve migrated almost all of our projects to use ActiveCampaign as a CRM. While their… Read More »

9 Cheap Salesforce Alternatives that Make CRM as Simple as Amazon.com

9 Cheap Salesforce Alternatives that Make CRM as Simple as Amazon.com Share This Article Update 9/22/15: This post has been updated with additional CRMs based off the great suggestions and feedback in the comments. The pre-existing solutions on this list have also been updated so their information is current. CRM software has been helping sales teams… Read More »

The 10 Best Free and Open Source CRM Software Solutions 2016

The 10 Best Free and Open Source CRM Software Solutions   Update 5/1/15: This post has been updated with additional CRMs based off of the great suggestions and feedback in the comments. The pre-existing solutions on this list have also been updated so their information is current. There’s no such thing as a free lunch.… Read More »

Customer Relationship Management : Top 5 CRM Trends for 2015

CRM :Customer Relationship Management Customer Relationship Management (or CRM) is back! What a difference a few years makes. Not too long ago, surveys were reporting that 70-75% of all CRM initiatives failed. That was yesterday. This is today. While CRM implementation results leave a lot to be desired, it is amazing what can happen when… Read More »

CRM: A VIABLE STRATEGY FOR THE RETAIL INDUSTRY?

The retail industry in the United Kingdom continues to be one of the nation’s most important. Traditional retailers are under increasing pressure from other sales channels such as mail order and electronic commerce. Ubiquitous technologies, in particular, the Internet and Internet enabled applications further force a previously unparalleled pace of change. Despite the apparent protestations… Read More »

Customer relationship management : Conceptual framework of CRM

Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners. In this paper, the authors explore the conceptual foundations of CRM by examining the literature on relationship marketing and other disciplines that contribute to the knowledge of CRM. A CRM process framework is proposed that builds on other relationship development process models.… Read More »

Software as a Product vs. The Economics of Software as a Service (SaaS)

There are numerous ways of selling software these days. Software as a Service (SaaS) has been in the consumer market for a while, and is now making significant inroads into the enterprise software space. If you’re considering purchasing or using software, you should understand what SaaS means and how it differs from software products of… Read More »